MBA-Level Marketing Management

What you will study

Professional learning programme led by Auscar Ikoro. Completion results in a ChoiceMBA Certificate of Completion when the learner meets the published assessment requirements. It is not an accredited MBA degree.

Programme fee: ₦120,000

1. Principles of Marketing Management · 3 lesson(s)
   Value creation, market orientation, segmentation and the marketing environment.
2. Strategic Marketing Management · 3 lesson(s)
   Situation analysis, strategic choices, competitive advantage and execution.
3. Consumer Behaviour and Psychology · 3 lesson(s)
   Motivation, perception, decision processes, culture and buyer psychology.
4. Marketing Research and Consumer Intelligence · 3 lesson(s)
   Research questions, sampling, survey design, qualitative methods and insights.
5. Marketing Analytics and Business Statistics · 3 lesson(s)
   KPIs, forecasting, experimentation, dashboards and marketing ROI.
6. Brand Strategy and Management · 3 lesson(s)
   Positioning, brand equity, architecture, portfolio strategy and revitalisation.
7. Product Innovation and Management · 3 lesson(s)
   Innovation pipelines, product-market fit, lifecycle and go-to-market.
8. Pricing Strategy and Revenue Management · 3 lesson(s)
   Elasticity, value-based pricing, margins and price architecture.
9. Distribution and Channel Management · 3 lesson(s)
   Route-to-market, channel economics, retail, wholesale and e-commerce.
10. Sales Management and Negotiation · 3 lesson(s)
    Pipeline management, forecasting, incentives and negotiation.
11. Advertising and Integrated Marketing Communications · 3 lesson(s)
    Creative strategy, media planning, messaging and campaign effectiveness.
12. Digital Marketing and E-commerce · 3 lesson(s)
    SEO, content, social, email, conversion and online commerce.
13. Performance Marketing and Growth · 3 lesson(s)
    Paid media, acquisition economics, funnel analysis and growth experiments.
14. CRM, Loyalty and Customer Experience · 3 lesson(s)
    Customer journeys, retention, lifetime value, loyalty and service recovery.
15. AI and Marketing Automation · 3 lesson(s)
    AI-assisted workflows, personalisation, automation and responsible use.
16. B2B, Services and Relationship Marketing · 3 lesson(s)
    Organisational buying, service quality, key accounts and relationship value.
17. International and Cross-Cultural Marketing · 3 lesson(s)
    Market entry, localisation, global brands and cultural adaptation.
18. Marketing Finance and Budget Management · 3 lesson(s)
    Contribution, break-even, budget allocation and financial accountability.
19. Marketing Leadership, Ethics and Sustainability · 3 lesson(s)
    Leadership, ethics, stakeholder management and reputation.
20. Strategic Marketing Capstone · 3 lesson(s)
    An evidence-based integrated marketing plan and executive presentation.

A ChoiceMBA Certificate of Completion is available only after the learner satisfies the programme's published learning and assessment criteria and an authorised administrator records a pass. Payment or enrolment alone does not qualify a learner for a certificate.